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Hoon Hardware is a company dedicated to improving the motorcycling experience. I'm a long-distance rider, so that gives me plenty of time to think of things that do exactly that. In 2002, I rode in the ButtLite motorcycle rally. It seemed as though most of the 7-Day, 7000-Mile rally was run in 90-plus degree temperatures. I wilted in Phoenix and spent the day in a motel room with the air conditioner on instead of riding in the 110-degree heat. After the rally was over, I was riding home to Montana and was between Houston and Dallas when I got an idea on how I could stay cooler. I pulled into a hardware store and a sporting goods store and cobbled together a rough working model of what is now known as the Hoon Cooler. I couldn't believe what a difference it made in my ride — I could actually enjoy the ride instead of constantly thinking about how hot and sweaty I was. There was no need to pull over every hour to throw my tee-shirt in a gas-station, rest-room-sink to cool off again. I started up a little company to produce and market the Hoon Cooler. I took the name from the Australian slang for hooligan. I like to think of a "hoon" as someone who rides in a "spirited" manner. The folks who've tried the Hoon Cooler are really happy with the improvement it's made in their hot-weather riding. The Hoon Cooler is not currently in production, but we may bring it back soon, as I’ve had plenty of riders ask for one. In 2003, I rode to many different rallies. I listened to riders, and I spent a lot of time collaborating with Aaron Zimmermann, inventor of the H.A.R.D System. (You can see the innovations Aaron has developed over at www.LEGALSPEEDING.com ) Aaron and I have created the Radar Box and MotoLocker system.. In late 2003, my brother told me about the new Roady XM satellite radio receiver. I immediately got one and took off on a 5000 mile ride. I came up with an idea for mounting the Roady on my bike, and that product is now available as the RoadyHolder. I get tons of feedback from people who really like the clean, simple way of hooking up their satellite radio. After coming up with the RoadyHolder, I then developed the RAM Mounters for use on BMW bikes as an alternative to the very pricey replacement covers that allow RAM mounting. Who knows what we’ll come up with next! Hope to see you down the road! Steve Asvitt |
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